AMAZON
BRAND PROTECTION
Acquired brand in September 2025. Successfully protected branded sales on Amazon while scaling PPC performance profitably with controlled ACOS of 50% and ROAS of 2.
Results at a Glance
The Challenge
The brand was well established, selling on Shopify since 2022 and on Amazon since 2024. The primary objective was to protect branded sales on Amazon, strengthen brand defense, and maintain profitable PPC performance with a target ACOS of 50% and ROAS of 2. Initial PPC audit highlighted weak brand defense and missed growth opportunities.
Our Solution
PPC Audit & Strategy
Conducted detailed PPC audit revealing weak brand defense and growth gaps. Implemented improved brand protection strategy with high-intent targeting.
Brand Defense Campaigns
Active brand defense campaigns throughout all months to protect branded search terms and prevent competitor conquesting, preserving organic rankings and preventing revenue leakage.
Performance Monitoring
Closely monitored keyword rankings and sales performance across each month, ensuring ACOS and ROAS consistently met or exceeded targets while overall sales continued to improve.
Monthly Performance
October
November
December
TACOS & Brand Defense Analysis
October TACOS: 7.84% – Excellent efficiency with very strong profitability
November TACOS: 13.01% – Higher due to scaling and brand defense, still healthy
December TACOS: 11.46% – Improved efficiency while achieving higher total sales
The increase in ACOS during November and December is primarily due to aggressive brand defense, not inefficiency
Brand defense naturally carries higher ACOS but protects organic rankings, prevents revenue leakage, and improves long-term brand equity
"Sales increased consistently month over month. PPC scaled responsibly while maintaining strong ROAS. Brand defense was successfully implemented and protected branded revenue."
Key Takeaways
Strategic brand protection is essential for maintaining Amazon market position
TACOS remained controlled, indicating sustainable and profitable growth
Month-over-month sales growth of 17.9% (Oct→Nov) and 11.8% (Nov→Dec)
Well-managed Amazon PPC strategy focused on long-term brand protection and scalable profitability
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