Privacy Policy

1.1 Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Create an account or register for our Services
• Request information about our Services
• Subscribe to newsletters or marketing communications
• Participate in surveys or provide feedback
• Contact us via email, phone, or contact forms
• Engage our Services (e.g., advertising campaigns, website development)

This information may include:

• Contact Information: Name, email address, phone number, business name, mailing address
• Account Credentials: Username, password, security questions
• Business Information: Company details, website URLs, industry, business goals
• Payment Information: Billing address, payment method details (processed securely through third-party payment processors)
• Marketing Data: Advertising account credentials, campaign performance data, creative assets, analytics data
• Communications: Content of messages you send us, call recordings (with consent), feedback, and inquiries

1.2 Automatically Collected Information

When you access our website, we automatically collect certain information, including:

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, referring/exit pages, date and time stamps
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing behavior (see Section 6 for details)

1.3 Third-Party Platform Data

When you authorize us to manage your advertising or marketing campaigns, we may access data from third-party platforms, including:

• Amazon Advertising: Campaign performance metrics, ASIN data, conversion data, keyword data
• Meta (Facebook/Instagram): Ad performance data, audience insights, creative performance metrics
• Google Analytics & Search Console: Website traffic, search queries, conversion data
• Shopify: Store performance data, customer behavior analytics (aggregated and anonymized where possible)

We only access this data with your explicit authorization and use it solely to provide and improve our Services.

We use the information we collect for the following legitimate business purposes:

2.1 To Provide Our Services

• Create and manage your account
• Deliver digital marketing services (advertising management, web development, SEO, creative strategy)
• Process transactions and send billing information
• Manage advertising campaigns on Amazon, Meta, Google, and other platforms
• Develop and optimize websites, landing pages, and creative assets
• Monitor campaign performance and provide analytics reports
• Provide customer support and respond to inquiries

2.2 To Improve and Optimize Our Services

• Analyze website usage and user behavior to improve functionality
• Conduct research and analysis to enhance our Services
• Test new features and optimize campaign strategies
• Troubleshoot technical issues and prevent fraud

2.3 To Communicate With You

• Send transactional emails (account updates, service notifications, campaign reports)
• Provide customer service and support
• Send marketing communications (with your consent) about our Services, industry insights, and promotions
• Request feedback and conduct surveys

2.4 For Legal and Security Purposes

• Comply with legal obligations and regulatory requirements
• Enforce our Terms and Conditions and other policies
• Protect against fraudulent, unauthorized, or illegal activity
• Defend our legal rights and interests

2.5 With Your Consent

We may use your information for other purposes with your explicit consent.

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

3.1 Service Providers and Business Partners

We share information with trusted third-party service providers who assist us in operating our business and delivering Services, including:

• Advertising Platforms: Amazon Advertising, Meta Business Manager, Google Ads
• E-commerce Platforms: Shopify and related app providers
• Analytics Providers: Google Analytics, data visualization tools
• Payment Processors: Stripe, PayPal, or other secure payment gateways
• Cloud Hosting Services: AWS, Google Cloud, Vercel
• Email Marketing Tools: Mailchimp, SendGrid, or similar services
• Customer Support Tools: Help desk and CRM platforms

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

3.2 Business Transfers

If we are involved in a merger, acquisition, bankruptcy, dissolution, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any such change in ownership or control.

3.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal requests (subpoenas, court orders, government investigations)
• Protecting the rights, property, or safety of Strat IQ Digital, our users, or the public
• Enforcing our Terms and Conditions or investigating potential violations
• Preventing fraud, security issues, or technical problems

3.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

3.5 Aggregated or Anonymized Data

We may share aggregated or anonymized information that cannot reasonably be used to identify you for research, marketing, analytics, or other business purposes.

4. Data Retention

We retain your personal information for as long as necessary to:

• Provide our Services and maintain your account
• Comply with legal obligations (e.g., tax, accounting, regulatory requirements)
• Resolve disputes and enforce our agreements
• Achieve the purposes outlined in this Privacy Policy

When your information is no longer required, we will securely delete or anonymize it. You may request deletion of your personal information by contacting us (see Section 8), subject to certain legal exceptions.

5. Data Security

We implement industry-standard technical, administrative, and physical security measures to protect your information from unauthorized access, use, alteration, and disclosure. These measures include:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication and access controls
• Regular security assessments and vulnerability testing
• Employee training on data protection practices
• Restricted access to personal information on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.

In the event of a data breach that compromises your personal information, we will notify you in accordance with applicable law via email or through a prominent notice on our website.

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us recognize your browser, remember your preferences, and improve your user experience.

6.2 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (e.g., authentication, security)
• Performance Cookies: Collect information about how visitors use our website (e.g., Google Analytics)
• Functionality Cookies: Remember your preferences and settings
• Advertising Cookies: Used to deliver relevant ads and track campaign effectiveness (e.g., Facebook Pixel, Google Ads tags)

6.3 Third-Party Tracking

We use third-party analytics and advertising services that may place cookies or use similar tracking technologies, including:

• Google Analytics: To analyze website traffic and user behavior
• Facebook Pixel: To measure ad performance and build targeted audiences
• LinkedIn Insight Tag: For conversion tracking and audience targeting
• Hotjar or similar tools: For heatmaps and user behavior analysis

6.4 Your Cookie Choices

You can control cookies through your browser settings:

• Block or delete cookies: Most browsers allow you to refuse cookies or delete existing ones
• Opt-out of advertising cookies: Visit the Network Advertising Initiative (NAI) opt-out page or the Digital Advertising Alliance (DAA) opt-out page
• Do Not Track signals: We currently do not respond to "Do Not Track" browser signals

Note: Blocking or deleting cookies may affect website functionality and your user experience.

7. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

7.1 All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information (subject to legal exceptions)
• Opt-Out of Marketing: Unsubscribe from marketing emails via the link in each email or by contacting us

7.2 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Delete: Request deletion of your personal information
• Right to Opt-Out: We do not sell personal information, but you may opt-out of certain data sharing
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights
• Right to Limit Use of Sensitive Personal Information: Request limits on the use of sensitive personal information

To exercise your CCPA/CPRA rights, please contact us at info@stratiqdigital.com or call 1-800-XXX-XXXX. We will verify your identity before processing your request.

7.3 European Economic Area (EEA) Residents (GDPR)

If you are located in the EEA, you have rights under the General Data Protection Regulation (GDPR), including:

• Right to Access: Obtain confirmation of whether we process your data and access to your data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure ("Right to be Forgotten"): Request deletion of your data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)
• Right to Lodge a Complaint: File a complaint with your local data protection authority

Legal Basis for Processing (GDPR): We process your data based on: (1) contractual necessity to provide our Services; (2) legitimate interests in operating and improving our business; (3) your consent; and (4) compliance with legal obligations.

7.4 Other U.S. State Privacy Laws

If you reside in Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have similar rights to those described above. Contact us to exercise your rights.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

9. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will delete it promptly. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Strat IQ Digital is based in the United States. If you access our Services from outside the U.S., your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.

Data protection laws in the United States and other jurisdictions may differ from those in your country. By using our Services, you consent to the transfer of your information to the United States and other countries. We take appropriate safeguards to ensure your information is protected in accordance with this Privacy Policy and applicable laws.

For EEA residents, we rely on Standard Contractual Clauses approved by the European Commission or other lawful transfer mechanisms when transferring data outside the EEA.

11. Third-Party Links

Our website may contain links to third-party websites, applications, or services (including Amazon, Meta, Shopify, Google, and client websites). We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party services you access.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email (if you have provided your email address)
• Post a prominent notice on our website

We encourage you to review this Privacy Policy periodically. Your continued use of our Services after changes are posted constitutes your acceptance of the updated Privacy Policy.

13. Consent

By using our website and Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Services.