AMAZON
REVENUE SCALING
Onboarded in September 2025 with strong off-Amazon sales history. Secured branded traffic, scaled revenue efficiently with ACOS below 50% and ROAS above 2.
Results at a Glance
The Challenge
Brand was onboarded in September 2025 with an existing presence in the UK market and strong off-Amazon sales history. The focus was to secure branded traffic on Amazon, scale revenue efficiently, and keep advertising performance within a profitable range.
Our Solution
Structured Brand Protection
Deployed comprehensive brand-protection setup to defend branded search placements, reduce competitor intrusion, and support long-term organic stability.
Gradual PPC Scaling
Implemented careful PPC scaling strategy with expanded coverage and stronger organic visibility, maintaining profitable returns throughout peak periods.
Organic Ranking Improvements
Focused on improving organic search visibility alongside paid campaigns, resulting in steady growth and controlled ad efficiency.
Monthly Performance
October
November
December
TACOS & Growth Strategy
October (11.41%) – Highly efficient spend relative to total revenue
November (11.20%) – Improved efficiency during scaling phase
December (18.62%) – Increase aligned with aggressive seasonal growth and brand defense
TACOS remained within an acceptable and healthy range for a growing brand
Advertising costs effectively supported overall revenue without over-spending
"Revenue and units increased consistently each month. Advertising efficiency remained profitable at scale. Brand defense successfully protected branded demand."
Key Takeaways
Balanced Amazon growth strategy combining brand protection, PPC scaling, and profitability control
48% revenue increase from October to November, 32% from November to December
ROAS consistently stayed well above the minimum target, confirming efficient spend
Clear momentum and strong scalability demonstrated throughout Q4
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