AMAZON
DRAGON'S DEN BRAND
Acquired in September 2025 with Dragon's Den appearance and strong Shopify presence. Protected branded Amazon traffic with ACOS below 25% and ROAS above 4.
Results at a Glance
The Challenge
Brand was acquired in September 2025 with an already strong Shopify presence and high recognition due to its appearance on Dragon's Den. Key objectives were to protect branded Amazon traffic, drive profitable growth, and maintain advertising efficiency with strict targets.
Our Solution
Focused Brand Defense
Implemented comprehensive brand-defense strategy to maintain top placements on branded keywords and prevent competitor conquesting while supporting organic ranking growth.
PPC Campaign Optimization
Optimized PPC campaigns for maximum efficiency, achieving industry-leading ACOS and ROAS metrics while scaling revenue during peak season.
Organic Visibility Enhancement
Improved organic search visibility through strategic PPC allocation, resulting in sustainable growth across both paid and organic channels.
Monthly Performance
October
November
December
TACOS & Profitability Excellence
October: 7.86% – Strong efficiency with solid organic contribution
November: 13.69% – Higher TACOS due to brand-defense investment, still within acceptable limits
December: 7.47% – Excellent efficiency despite higher seasonal sales and PPC spend
TACOS demonstrates that advertising spend effectively drove revenue growth without compromising profitability
Controlled PPC spend while scaling total sales, maintaining sustainable growth
"Steady month-over-month profitability and revenue growth. Effective brand defense protecting high-value traffic and organic rankings. TACOS confirms sustainable and profitable growth strategy."
Key Takeaways
Well-balanced approach to brand protection, PPC optimization, and revenue scaling
Even with active brand defense, ROAS remained well above the 4.0 target
December showed exceptional performance with 8.17 ROAS and 12.24% ACOS
Growth was deliberately balanced with brand protection and profitability for sustainable returns
Ready for Similar Results?
Let's discuss how we can drive measurable growth for your business.