META ADS
SCALING
Scaling profitable purchases with Meta Ads using full-funnel strategy. Generated 129 purchases at $7.05 per purchase with efficient budget allocation.
Results at a Glance
The Challenge
The brand needed a Meta Ads structure that could acquire new customers without overspending at the top of the funnel, efficiently retarget warm and existing audiences, and maintain a low cost per purchase while scaling volume.
Our Solution
Full-Funnel Framework
Implemented a full-funnel Meta Ads framework with TOF prospecting campaigns focused on reach and traffic, mid-funnel customer list and catalogue campaigns, and BOF high-intent retargeting using catalogue ads.
Dynamic Budget Allocation
Budgets were dynamically allocated toward campaigns with the lowest cost per purchase. Launched multiple TOF creatives to test audience and offer resonance while scaling BOF retargeting.
Efficient Retargeting
Activated catalogue campaigns using customer lists to improve conversion efficiency. Scaled BOF retargeting once sufficient data and audience volume was achieved.
"By implementing a structured full-funnel Meta Ads strategy, we were able to scale purchases efficiently while maintaining strong cost control. The results demonstrate how proper audience segmentation, funnel layering, and budget optimization can drive profitable growth on Meta Ads."
Key Takeaways
Full-funnel Meta Ads strategy delivers scalable and profitable growth
Mid-funnel customer list campaigns achieved lowest cost per purchase at $3.57
Bottom of funnel retargeting contributed the highest purchase volume with 62 conversions
Proper audience segmentation and budget optimization are key to Meta Ads success
Ready for Similar Results?
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