
High-ROAS Meta Ads with scalable purchase volume. Achieved 68.48 average ROAS with 128 purchases and exceptional $451.04 average order value over 30 days.
The brand required a Meta Ads structure that could deliver high purchase volume, maintain low cost per purchase, achieve strong ROAS consistency across ad sets, and support scalable daily budgets without performance drop.
Focused on conversion-optimized Meta Ads setup with purchase-focused campaigns and attribution optimized to capture high-intent conversions accurately.
Budget allocation toward ad sets showing early ROAS stability. Budgets were increased only on ad sets maintaining strong ROAS while underperforming delivery was controlled to protect blended performance.
Multiple ad sets were run simultaneously to balance scale and efficiency. Scaling decisions were driven strictly by cost per purchase and ROAS trends with continuous monitoring.
"The goal was to scale profitable purchases while maintaining a strong return on ad spend and consistent cost control across active campaigns. We achieved exceptional ROAS consistency while scaling volume through strategic budget allocation and continuous optimization."
ROAS-based scaling allows for efficient growth without sacrificing performance
High average order value dramatically increases campaign profitability and ROI
Consistent cost per purchase at scale demonstrates strong campaign structure
Purchase-focused optimization and strategic budget allocation drive sustainable results
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